Google, master of marrying technology and consumer trends, is at it again. Here is what they have to say about their latest venture, Boutiques.com:
"... Boutiques.com is a personalized shopping experience, brought to you by Google, that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers -- celebrities, stylists, designers, and fashion bloggers. Boutiques uses visual technology to help fashionistas discover and shop their look and creates the opportunity for designers to showcase their collections and latest inspirations online.
Boutiques.com is built on technology developed by our team of fashion experts who work with engineers to “teach” our computer systems to understand various patterns, pairings, and genre definitions. When signed into your account, Boutiques.com learns about your style and preferences and in turn, provides you better results and recommendations over time. Ultimately, Boutiques.com will provide shoppers with a much richer and interactive shopping experience and help drive traffic to retailers' websites... "
First, you can set up an account by telling the search engine what styles, patterns, cuts, and colors you love or hate. With a few clicks, the info is sent into web land where it's analyzed to build your very own boutique.
I had to allot an extra heaping of cool points to Google for adding a blogger boutique search. It allows you to find bloggers whose styles philosophy matches your own. And so, I can now follow my kindred fashion spirits.
To get a taste of the shopping search engine for yourself (and follow me!) just visit: boutiques.com