Ikea Subway Display

I thought this marketing strategy was genius, though I might not choose to lounge on sofas left in the subway myself. These are probably all over the net by now so I'll just leave some pics. See the full article at Fresh Home.

ikea paris

ikea IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea 56 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

All photos from Fresh Home.

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